Valero has rolled out a refresh of Texaco-branded tankers in its Branded Distributor market with the help of one of its longest standing customers. WR Kennedy is a family run business that has been supplying Texaco-branded fuel in Northern Ireland since 1962. With its high standards of customer service, the Ballymena-based business was a natural fit as the forerunner for the brand refresh.
Managing director Terence Kennedy is pleased with the look of the refreshed tanker branding. "The changes are subtle but it gives a cleaner, more contemporary feel to the brand that we know our customers in Northern Ireland will appreciate.
"We are always ready to embrace new ideas, so working with Valero to roll out the refreshed tanker branding was easy. Texaco is an iconic brand and we both benefit from the arrangement, keeping us competitive in the market."
Valero's manager of commercial sales in Europe, John Davis, added, "After a Commercial business reorganisation in 2018, we decided a refresh of the tanker branding was long overdue. We also wanted to demonstrate our long-term commitment to the Branded Distributor market by delivering a modern, contemporary look that was still distinctively Texaco.
"We've worked with WR Kennedy's for many years. Their professional and customer-focused approach is very much in line with our own.
WR Kennedy has 12 tankers supplying the agricultural, commercial and domestic heating markets in County Antrim from Valero's Belfast Terminal.